About Sam

Sam Pegg, an icon on both the local and international modeling circuit since her first assignment at the age of 12, was approached by the prestigious Ford Model Agency, New York, at the age of 13, and was seen front cover of Cosmopolitan and working in Milan for the likes of Vogue and Donna, just a year later.

Sam’s strong work ethic, presence in front of a camera, and incredible sense of style had her working as a model in Milan, Paris & London for some of the leading names in the industry. Launching the Versus range in Milan, in front of the world’s press, being just one of the fashion highlights in her extremely successful international career.

Modelling for leading Fashion & Perfume houses such as Cacharel, Dior, Armani, Yves Saint Laurent, Emanuel Kahn, Emmanuel Ungaro, Watermen Pens & Mondi, as well as making the cover of Cosmopolitan multiple times, and featuring in Vogue, Elle, Marie Claire, and Donna magazines, to name just a few of her favourites, had the world's finest and most celebrated Photographers like Robert Erdmann and Philip Dixon requesting to work with Sam.

Due to her young age, the master of the world's fashion runway, Jay Alexander, took Sam under his wing to teach her the do's & don'ts of runway technique. Sam can confidently say that she was trained by the best in the business.

Sam’s versatility and acting abilities lead to her featuring in the TV series, Charlie Jade, performing with ‘The Men Behaving Badly’ as well as working with Director Sean Penn and actress Charlize Theron.

Paris beckoned, and whilst working in the French capital, Sam was approached by Francis la Lalanne to create his new image and help with the production co-ordinating of the recording of his rock album, 'Regardez Mois,' in London for Sony. During this time Sam was called upon to re-invent Francis's celebrity image and gathered the world's finest couture icons to assist.

New York based Kithe Brewster – stylist to the stars, appointed Sam to liaise with the Parisian fashion houses and to be his representative in Paris. Here, Pegg was sourcing for shoots for American Vogue as well as for Mr Brewster’s plugs on his TV show on NBC, entertainment show, Beyonce, Flaunt etc, naming Chanel and Jean Paul Gauthier her regular sourcing outlet.

Upon gaining a solid reputation in the business of co-ordinating any project no matter what the size and scale, she was approached by Jean Christophe Moroni to co- coordinate his song, appointed by Prince Albert of Monaco, the official signature song of his charity foundation, A.M.A.D.

Pegg was to co-ordinate the filming of a music video, approach the famous residents, invite them to participate and choose appropriate wardrobe to match the look and feel of the video as well as chaperone them on set. These stars included, Roger Moor, Pavarotti, Ursula Andres, Naomi Campbell, to name just a few.

For the music video she was dressed as the Sphinx and given the unofficial title of "The Eye of the Sphinx that watched over Monaco" by the prince.

In 2000 she returned to Cape Town with her son Jagger, where she opened 'Cookie Crew', a company that specialised in styling local Celebrities, naming GQ, FHM, and TOP BILLING, their biggest clients. She continues to grace covers, runways & T.V screens as one of South Africa's most sought-after models.

Sam is also a renowned photographer and has done work for G.Q, Glamour Vertigo and Aca Joe. She has photographed many celebrities such as Christina Storm and Josie Borain to name just two leading industry names.

October 2005 was another milestone in her personal life with the birth of her daughter Noa. Sam was voted the Most Stylish Woman in South Africa that same year.

2007 saw Sam grace South African TV screens as a judge on REVLON Supermodel 2007, a 9-episode reality television series on SABC3.

In 2011, Sam became involved in community projects, specifically in the West Coast area, creating a reading program for the elderly, who due to apartheid, were deprived of much of their education. Sam is also an active facilitator in creating the awareness of the grave need of a safe house - a rehabilitation facility for abused women and children. She holds 13 children in a portfolio for her personal outreach.

Sam is the Goodwill Ambassador for the Saartjie Baartman Centre, a centre for abused women and children, the Goodwill Ambassador for Missing Children SA, as well as the Patron for the MylifE Organisation.

To give her the added tools she needed, Sam completed an extensive life-coaching course with her MASTER 2 which has helped her to counsel youths who battle with various addictions while on outreach from 2011- 2014, working as CPF, title of ‘special projects’ focusing on community development in aiding the Police and social services regarding trauma counselling, domestic violence, gang rape and educating the youths of the children’s rights act in schools and in the community.

In 2011, she established her own finishing school curriculum module and taught young girls under the umbrella brand called the Sam Pegg Finishing Academy, empowering etiquette and creating ‘fair chance’ in workplace and social environments.

2015 held her with writing and research, regarding a healthy eating program, in a cookbook of low carb food options and education in healthy body, healthy mind, and the impact of Organic verses GMO foods. This is still in research and Pegg is working on a section called ‘Eat yourself better’, directed at Cancer patients as menu ideas and life coaching tools.

Multi-skilled Sam is director and shareholder of Ecohealth, a company that creates and distributes all natural eco-friendly and recyclable products that were previously not freely available to the South African public. Her entrepreneurship extends to SkinFantastique, an all-natural skincare brand.

Sam was employed at The Model Company as brand builder and main board manager, teaching new rising star models how to model in three disciplines – photographic, moving camera and catwalk. Empowering them with tools of handling success, social media marketing, nutrition, branding themselves in the fashion marketplace as well as life coaching them in ‘rapid achievement’ goals.

Sam stepped in as creative director on in-house shoots, lending a hand in photographing, Photoshop, hair, make-up, and styling.

Her knowledge of the industry and booking experience at The Model Company saw Sam venture into starting her own model agency that later resulted in representation of her talent being moved over to MMM – a multi-management agency to allow Sam more time to focus on talent management. Sam, along with MMM’s director and one other top model, began ModelAct, an ongoing virtual as well as in-person multiple module workshop that encompasses modelling, acting, confidence-building and highlighting the business aspect to fashion and film careers. Their acting module was presented at UCT, receiving a very positive response, and requests to present more in future.

Sam’s eye for good angles, excellent direction, and bringing out the best in her subjects, has led to spending more time behind the lens as both photographer and award-nominated director. Her directing includes music videos, short films with a feature film earmarked for 2023.

Sam’s success has shone through her models achieving huge success in the industry within a very short space in time. The two-year norm of achieving success being achieved in as little as eight months, due to her intensive training, PR ‘out the box ‘social media marketing, worldwide contacts in the industry, as well as vast personal experience as an ex top model.

She regards herself as a 'Muse' due to her talent of seeing the bigger picture, being able to make things happen at the drop of a hat and inspire people to be the best they possibly can be. "Most things are possible if you only believe in yourself, your talent and seeking purity in all things." states Sam.

Interview links:
The Power Within Part 1

The Power Within Part 2

Testimonials

“Model Act Workshop
This was the best two days ever!
Working with Martez, Sam and Michelle was a privilege. They made me feel at ease and gave me lots of helpful tips in the modelling industry. One of the many things that I have learned was to always be yourself and have confidence.
I loved Michelle’s yoga class. Martéz taught us how to get in touch with our inner emotions at castings. On the second day Sam made me feel comfortable in front of the camera and we had so much fun. Going to this workshop with a professional portfolio shoot was the best decision I have ever made. It isn't just a modelling course but a life changing course.”
– Nicola Nothnagel

Sam is a brilliant teacher. I learnt a lot about how to do castings and had fun whilst doing it. She has so much experience and knowledge and made me feel even more passionate about the industry.
– Jess, Ozone Management.

Sam Pegg has an exceptional talent when it comes to gauging what is needed to improve a model or performer’s walk, mindset, and performance.
Her many years both in front and behind of the camera, as well as gracing catwalks, walking for top international designers in Paris and Milan, has given Sam insight into what is expected from clients and how best to prepare for various assignments.
Being a life-coach along with her many years of experience and knowledge, gives Sam an edge over most modelling coaches. We have seen her take models who fit the film, Zoolander’s Blue Steel look to being able to change emotions and poses within a matter of seconds. She has enabled models, who did not know how to walk, to hit the international catwalks with confidence and style.
We highly recommend Sam. – The MMM Team

Sam Pegg-Khalifa - SM

Sam Pegg-Khalifa - SM